ARCS Motivational Model

The ARCS Model of Motivational Design, created by John Keller is based on Tolman’s and Lewin’s expectancy-value theory, which assumes that people are motivated to learn if there they expect success in learning it and value the knowledge presented. The model concentrates on four main factors that lead to student engagement:

  • Attention
  • Relevance
  • Confidence
  • Satisfaction


This entry was posted in Curriculum Development, Delivery of Instruction - Get up there and talk, Instructional Strategies, Lesson Planning, Motivation. Bookmark the permalink.

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